Wednesday, December 20, 2017

There Are Opportunities to Network Anywhere You Go

There are opportunities to connect with new people everywhere you go. Here’s my advice about how to take advantage of that.

You might notice my background is a little different than usual. Well, actually, I’m in Cancun! And today, I’m going to talk about how you can connect and network just about anywhere. Here in beautiful Cancun, I’m on a vacation with 500 people who are all connected through something called Landmark Education.

When somebody asks what I do, I flip the script and get interested in what they do, and I ask them to tell me more about what they do. And when they start to tell me about themselves, they naturally respond, “You never told me what you do!”

So I let them know that I’m actually somebody who upgrades LinkedIn profiles and takes people who are looking for business to another level using LinkedIn. And after that, the conversation becomes amazing.
Where are you going this holiday season that you'll be talking to somebody new?

Now here I am on vacation, and I’m getting invitations from people while I’m sitting by the pool, converting those conversations into new connections, which are then going to lead to new business.

Where are you going this holiday season that you’ll be talking to somebody new? Chances are at some point, you’ll be sitting next to someone at a party or in an awkward elevator ride. Well turn those situations around and, instead of telling someone “what you do,” ask them what they do.

I heard once that it’s really a great thing to treat celebrities like regular people and to treat regular people like celebrities. What if you did an experiment where you treated everybody that you met during this holiday season like a celebrity and you became interested in who they were and were in absolute awe of meeting this person? You’ll want to know who is their center of influence, so ask them, “Are you on LinkedIn? Can we connect?”

Personalize your messages. Make sure that when you send them that invitation, you let them know where you met them. When they accept, send them a very personalized thank-you message. Then you can take it one stop further—pick up the phone and call them and send them something that is actually of interest to them specifically.

The first question you might want to ask is, “What can I do for you? Is there somebody you want to meet that I might know in my my LinkedIn circle or my world?” Be somebody that is of service.

And remember, in this holiday season, there’s an opportunity everywhere you go to acknowledge somebody, find out who they are, make that connection, and then take it to the next level. If you’re not LinkedIn, you might be left out.

Monday, November 20, 2017

Learn How to Master LinkedIn at My Upcoming Webinar

You’re invited to attend a special upcoming webinar where I will give you the LinkedIn tools and expertise you need to start 2018 with a blast.

Today I want to wish you happy holidays and invite you to an upcoming webinar I’m hosting on December 12th where I’ll share the best of the best of how to use LinkedIn so you can get 2018 off to an amazing start.

At this 60-minute webinar, I will give you the templates you need to make important connections and give you a copy of my book, “52 Ways to Boost Your Business Through Business Cards.”

I want to share all the expertise I have with you so your career can take off in 2018.

You’ll also have the opportunity to spend 30 minutes on the phone with me through a joint-screen where I will review your LinkedIn profile personally. The webinar will be live, but you will receive a full recording once it’s concluded.

All of these opportunities will be available for only $97.

You can sign up for the webinar here. If you can't make it to the live recording you will receive a recording. 

I hope to see you there. In the meantime, if you have any questions, don’t hesitate to reach out to me. I’d be glad to help you, and I hope you have a great Thanksgiving. As always, if you’re not LinkedIn, you might be left out!

Friday, November 3, 2017

Get More Appointments and Referrals From Your LinkedIn Profile

What can you do to get more referrals and appointments through LinkedIn? I have a few tips for you today.

There are a few things you can do to get more appointments and referrals from LinkedIn. Did you know that one of the most valuable pieces of real estate on LinkedIn is your headline? Most people simply enter their job title: president, real estate broker, executive coach, etc. What you really want to put in your headline are the words that you want to be found for when someone does a search. For example, if geography is important to you and you want to work in Orange County, California, you’ll want to put that in your headline. You also want to let people know what problem you solve. Do you make people best-selling authors? Do you do leadership and executive coaching? Use symbols like the star, asterisk, or checkmark to make this stand out.

Add important keywords to your headline so you show up in the search results you want.

Another important section of your profile is the first three lines after your summary. After those first three lines, people will decide if they want to click to see more.

In those first three lines, address your audience. Tell them who you are speaking to, whether it’s a referral partner or a client. Let them know enough so that they want to keep reading.

Here are a few examples:

  • Do you want to be a best-selling author and don’t know where to start?
  • Is your LinkedIn profile not bringing clients to you?
  • Have you just been promoted and have no idea how to do your job effectively? If so, keep reading.

Starting your summary this way will encourage more people to keep reading.

These are just a few things you can do to get more referrals and appointments from LinkedIn. If you are interested in a free 30-minute conversation about your LinkedIn profile with me, you can set an appointment here or send me an email.

As always, if you have any questions, just give me a call or send me an email. I would be happy to help you!