You Can’t Afford to Let Your LinkedIn Profile Become Stale

It’s important to have an accurate, updated LinkedIn profile. Here’s why.

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Did you know that Forbes did a recent study that said 64% of social media traffic driven to websites is driven through LinkedIn? Did you also know that when people Google you, there’s a 70% chance that your LinkedIn profile shows up on the first page of results?

Ask yourself if your LinkedIn profile tells people who you are, what you do, and how to reach you. You should also have a third-party validation in the form of studies and testimonials.

LinkedIn is the social media site that professionals use when they want to learn about somebody. It’s a great opportunity for you to let people know the important things about you. It also gives you the opportunity to make sure you have your privacy settings set up in a way that prohibits you from sending people to your competition.

If you aren’t LinkedIn, you might be left out.

Most people put lots of time and effort into their websites. While that’s important for consistent branding, LinkedIn is certainly not something to be ignored. If you haven’t taken the time to give your profile a checkup, now is the time to do it. Make sure you’ve got a banner, professional headshot, succinct summary, and a full profile in general.

Don’t let the business slip away from you just because your impression on LinkedIn didn’t make the grade. If you aren’t LinkedIn, you might just be left out. If you have any questions in the meantime or would like me to take a look at your profile to let you know the updates you need to make, give me a call or send me an email. I'd be happy to help you.