What can you do to get more referrals and appointments through LinkedIn? I have a few tips for you today.
There are a few things you can do to get more appointments and referrals from LinkedIn.
Did you know that one of the most valuable pieces of real estate on LinkedIn is your headline? Most people simply enter their job title: president, real estate broker, executive coach, etc.
What you really want to put in your headline are the words that you want to be found for when someone does a search.
For example, if geography is important to you and you want to work in Orange County, California, you’ll want to put that in your headline.
You also want to let people know what problem you solve. Do you make people best-selling authors? Do you do leadership and executive coaching? Use symbols like the star, asterisk, or checkmark to make this stand out.
Add important keywords to your headline so you show up in the search results you want.
Another important section of your profile is the first three lines after your summary. After those first three lines, people will decide if they want to click to see more.
In those first three lines, address your audience. Tell them who you are speaking to, whether it’s a referral partner or a client. Let them know enough so that they want to keep reading.
Here are a few examples:
- Do you want to be a best-selling author and don’t know where to start?
- Is your LinkedIn profile not bringing clients to you?
- Have you just been promoted and have no idea how to do your job effectively? If so, keep reading.
Starting your summary this way will encourage more people to keep reading.
These are just a few things you can do to get more referrals and appointments from LinkedIn. If you are interested in a free 30-minute conversation about your LinkedIn profile with me, you can set an appointment here or send me an email.
As always, if you have any questions, just give me a call or send me an email. I would be happy to help you!
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