So what’s the best way to build your network on LinkedIn? I’ve laid it all out for you today.
Did you know that only 40% of the people on LinkedIn actually use the site? It’s true. So what happens when you send out invitations and they’re never accepted? Do you keep sending out invitations or even take that lost invitation personally?
Here’s a way to find out if the people you want to connect with are part of the 40% that are actually active on LinkedIn: Upgrade to the Premium Business Solution or Sales Navigator. I’m a fan of both. Go out and look at the profiles of the people that you want to connect with.
These may be potentially great referral partners or clients that you want to work with, or might even be first-level connections that you haven’t spoken with in awhile. Chances are, if they also have a paid subscription to LinkedIn, they’re gonna look back at you.
What does that mean? It gives you an opportunity to note who’s looking at your profile and send them a message. There is a very cool Chrome extension called “Auto-text expander” that allows you to send a message to multiple people without having to retype it each time.
LinkedIn is one of the best tools out there.
Send each person a message that says something along the lines of, “Hi, I noticed that you looked at my profile and we share a lot in common. I would love to know more about your business and how we might network for our mutual benefit.” Personalize that message to that person and send it off. You can do this from your phone, and not just your computer.
They’ll take notice as you start congratulating your connections on work anniversaries, promotions, and birthdays. Don’t be afraid to start endorsing people for the skills that they have. An important thing to note is that the more people endorse you for your skills, the higher you get in the search engines.
Another tip is to go out and look at profiles, but don’t send an invitation right away. Send only to those who look back at your profile. You are only given 3,000 invitations that you can send, and if you send all 3,000 and only 300 are accepted, then you may be flagged for spamming. So why not wait and see if someone extends that invitation to you?
Remember, LinkedIn is one of the best tools out there, but only if you use it properly. If we’re connected on LinkedIn and we haven’t spoken in awhile, send me a message and let me know what I can do to help you. I look forward to speaking with you in the future.
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