How to Use LinkedIn to Network

There’s no better way to build your business than networking. By using LinkedIn, you can network the right way.

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Many people belong to networking groups, but a couple complaints I often hear are “I’m not getting any business” and “I’m not getting any referrals.” One of the secrets to networking groups is to make sure you’re in the right group. What’s the “right” group? It’s a group where you have power partners and people that have your ideal clientele but at the same time aren’t competing with you. How do you take advantage of these types of relationships? The first step is to get to know people. Remember—networking is not about selling; it’s about serving. Take the opportunity to meet with people one-on-one within your networking group. Connect with them on LinkedIn and find out who they want to meet and make those introductions.

If you’re not LinkedIn, you will be left out.

A networking group is a great place for you to have a memorable marketing message (or elevator pitch) so others can keep you at the top of their mind whenever they meet somebody that would be a great referral for you. By the same token, you remember theirs so you can give them referrals. Let’s take it one step further. Many networking groups are a part of larger organizations that likely have chapters either all over the state or all over the country. Go through those websites and send LinkedIn invitations to fellow members of your networking group. Once they accept that invitation, send them a thank you note and take it to the next level by going offline and having a phone call. Learn how you might be able to introduce people to them or just use the words that I love: “I need your help. Can you introduce me to (whomever you want to meet)?” Networking groups are a great place to grow your LinkedIn profile with relationships. It’s a way for you to have something in common immediately. Moreover, it’s a place to establish yourself as an expert or simply be that person who is providing referrals to others. Whatever you give comes back tenfold. Next time you meet someone in a networking group and you forget to take it to the next level, think of LinkedIn and ask that person if they’re on the site. Tell them that you’d like to connect and to let you know how you can be a valuable resource. Finally, send that LinkedIn invitation. If you have any questions about the art of networking, please feel free to reach out to me by phone or email. I look forward to hearing from you!