Tips for Using LinkedIn to Improve Your Business

Today, I’m here with my top tips about how to maximize your LinkedIn account: 

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Use first person when writing your summary.

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1. Your picture. We all know that a picture is worth 1,000 words, so make sure your LinkedIn profile picture is a professional one. Don’t use a selfie or a picture you took with your kids. If you can’t afford to have professional photos taken, go to Sears or JC Penney and get a package of pictures done. 

2. Your name. There are two boxes for you to enter your name. In the first, write your first and last name. Use the second to write your occupation. For example, if you’re a real estate agent in Orange County, you would use quotation marks and write, “Orange County Real Estate Broker.” It’s pretty simple and you will pop up in search results more often. 

3. Your summary. Use first person, not third. Add a question that your clients ask often. I would say something like, “Do you know how to use your LinkedIn profile to get more clients?” The next part is letting people know how you can solve that problem. Then, include a link to client testimonials so they can hear from others how you solve that problem. 

4. Use key words. Let people know how to find you. I would use words like LinkedIn specialist, marketing, branding, or training. Put those words and your contact info in the summary portion of the website. If you don’t want to use your cell phone, add a Google phone number. 

If you have any questions for me, feel free to reach out to me via phone or email anytime. I'm here to help you!