You Can’t Afford to Let Your LinkedIn Profile Become Stale

It’s important to have an accurate, updated LinkedIn profile. Here’s why.

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Did you know that Forbes did a recent study that said 64% of social media traffic driven to websites is driven through LinkedIn? Did you also know that when people Google you, there’s a 70% chance that your LinkedIn profile shows up on the first page of results?

Ask yourself if your LinkedIn profile tells people who you are, what you do, and how to reach you. You should also have a third-party validation in the form of studies and testimonials.

LinkedIn is the social media site that professionals use when they want to learn about somebody. It’s a great opportunity for you to let people know the important things about you. It also gives you the opportunity to make sure you have your privacy settings set up in a way that prohibits you from sending people to your competition.

If you aren’t LinkedIn, you might be left out.

Most people put lots of time and effort into their websites. While that’s important for consistent branding, LinkedIn is certainly not something to be ignored. If you haven’t taken the time to give your profile a checkup, now is the time to do it. Make sure you’ve got a banner, professional headshot, succinct summary, and a full profile in general.

Don’t let the business slip away from you just because your impression on LinkedIn didn’t make the grade. If you aren’t LinkedIn, you might just be left out. If you have any questions in the meantime or would like me to take a look at your profile to let you know the updates you need to make, give me a call or send me an email. I'd be happy to help you.

There Are Opportunities to Network Anywhere You Go

There are opportunities to connect with new people everywhere you go. Here’s my advice about how to take advantage of that.

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You might notice my background is a little different than usual. Well, actually, I’m in Cancun! And today, I’m going to talk about how you can connect and network just about anywhere. Here in beautiful Cancun, I’m on a vacation with 500 people who are all connected through something called Landmark Education.

When somebody asks what I do, I flip the script and get interested in what they do, and I ask them to tell me more about what they do. And when they start to tell me about themselves, they naturally respond, “You never told me what you do!”

So I let them know that I’m actually somebody who upgrades LinkedIn profiles and takes people who are looking for business to another level using LinkedIn. And after that, the conversation becomes amazing.

Where are you going this holiday season that you'll be talking to somebody new?

Now here I am on vacation, and I’m getting invitations from people while I’m sitting by the pool, converting those conversations into new connections, which are then going to lead to new business.

Where are you going this holiday season that you’ll be talking to somebody new? Chances are at some point, you’ll be sitting next to someone at a party or in an awkward elevator ride. Well turn those situations around and, instead of telling someone “what you do,” ask them what they do.

I heard once that it’s really a great thing to treat celebrities like regular people and to treat regular people like celebrities. What if you did an experiment where you treated everybody that you met during this holiday season like a celebrity and you became interested in who they were and were in absolute awe of meeting this person? You’ll want to know who is their center of influence, so ask them, “Are you on LinkedIn? Can we connect?”

Personalize your messages. Make sure that when you send them that invitation, you let them know where you met them. When they accept, send them a very personalized thank-you message. Then you can take it one stop further—pick up the phone and call them and send them something that is actually of interest to them specifically.

The first question you might want to ask is, “What can I do for you? Is there somebody you want to meet that I might know in my my LinkedIn circle or my world?” Be somebody that is of service.

And remember, in this holiday season, there’s an opportunity everywhere you go to acknowledge somebody, find out who they are, make that connection, and then take it to the next level. If you’re not LinkedIn, you might be left out.

Learn How to Master LinkedIn at My Upcoming Webinar

You’re invited to attend a special upcoming webinar where I will give you the LinkedIn tools and expertise you need to start 2018 with a blast.

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Today I want to wish you happy holidays and invite you to an upcoming webinar I’m hosting on December 12th where I’ll share the best of the best of how to use LinkedIn so you can get 2018 off to an amazing start.

At this 60-minute webinar, I will give you the templates you need to make important connections and give you a copy of my book, “52 Ways to Boost Your Business Through Business Cards.”

I want to share all the expertise I have with you so your career can take off in 2018.

You’ll also have the opportunity to spend 30 minutes on the phone with me through a joint-screen where I will review your LinkedIn profile personally. The webinar will be live, but you will receive a full recording once it’s concluded.

All of these opportunities will be available for only $97.

You can sign up for the webinar here. If you can't make it to the live recording you will receive a recording. 

I hope to see you there. In the meantime, if you have any questions, don’t hesitate to reach out to me. I’d be glad to help you, and I hope you have a great Thanksgiving. As always, if you’re not LinkedIn, you might be left out!